Posts for Good Business and Marketing Online by Clare Lancaster


Happy New Year

From Good Business and Marketing Online by Clare Lancaster
January 3, 2010 at 5:00 am
Welcome to 2010. It’s The Future! Otherwise known as the year of wealth, health and happiness for one Ms Clare Lancaster. You know what I love? A blog that stumbles and ... (more)

Organising a website launch competition

From Good Business and Marketing Online by Clare Lancaster
November 29, 2009 at 11:27 pm
As the final version of womeninbusiness.com.au comes closer to completion my thoughts have turned to its launch. Specifically, how it should be launched. I’m so excited ... (more)

As featured in Forbes Magazine

From Good Business and Marketing Online by Clare Lancaster
November 25, 2009 at 11:11 pm
Hi, Hello? Helloooooo? Is anybody still there? If you are – you might have noticed that I’ve been missing in action. The thing is though – I haven’t been ... (more)

A Gold Coast Location Independent Experiment

From Good Business and Marketing Online by Clare Lancaster
November 11, 2009 at 7:42 pm
I’m writing this post from the sunny Gold Coast – I’ve got views to the beach on one side and views to the shopping Mecca Pacific Fair on the other. Their proximity has ... (more)

Information marketing is the future

From Good Business and Marketing Online by Clare Lancaster
November 6, 2009 at 12:19 am
I just came across this video on Mumbrella featuring an interview with Australian Anthill’s founder. When I interviewed James Tuckerman I was so impressed with what he said ... (more)

1 SEO Step Every Business Owner Needs to Know

From Good Business and Marketing Online by Clare Lancaster
November 3, 2009 at 8:30 pm
Do you know if your website is included in Google? Are all the pages included or just the homepage? The first thing your SEO consultant will check when reviewing your website is ... (more)

You win when you stop dreaming and start doing

From Good Business and Marketing Online by Clare Lancaster
October 29, 2009 at 3:19 am
The super early arrival of Christmas trees in our shopping centres has got me thinking about how quickly this year is coming to an end. It’s also got me reflecting on my ... (more)

Chris Guillebeau and Gwen Bell

From Good Business and Marketing Online by Clare Lancaster
October 27, 2009 at 7:57 pm
Today I want to introduce you to two people that I’ve been following for a while. They’ve both inspired me and represent ideas that are close to my heart. Chris Guillebeau ... (more)

The rise and rise of Information DJ’s

From Good Business and Marketing Online by Clare Lancaster
October 26, 2009 at 8:25 pm
My first foray into the world of real time updates was watching the Vice Presidential elections streaming through CNN while watching a live commentary of Twitter users updating ... (more)

Social Media Case Study: U2, You Tube and Twitter

From Good Business and Marketing Online by Clare Lancaster
October 26, 2009 at 2:12 am
This case study is so sexy I can hardly stand it. We’ve got U2 – a huge band – teaming up with You Tube – a huge force in social media – and the community ... (more)

What is a dream hunter?

From Good Business and Marketing Online by Clare Lancaster
October 25, 2009 at 6:52 am
Image credit: SarahR89 I’ve just updated my blog with a new header – in the process I decided to pick three words to describe myself, what this blog is about and what ... (more)

Whatever your dream is you should go for it

From Good Business and Marketing Online by Clare Lancaster
October 18, 2009 at 9:46 pm
Jessica Watson’s ambition is to become the youngest person to sail solo, nonstop and unassisted around the world. She set sail on the 18th of October. Here she’s interviewed ... (more)

How Seth Godin Markets His Bestselling Books

From Good Business and Marketing Online by Clare Lancaster
October 15, 2009 at 7:19 pm
Ideas that spread win. Free ideas spread better then paid ideas. The way you monetize it is by selling souvenirs. If you haven’t got time to watch the whole thing – ... (more)

Use Twitter to Further Your Customers Experience

From Good Business and Marketing Online by Clare Lancaster
October 11, 2009 at 8:18 pm
“As with any social media platform, Twitter provides an opportunity for fashion marketers to create an experience around their brand that consumers desire to be a part of, ... (more)

3 Reasons Why I Loved Julie & Julia

From Good Business and Marketing Online by Clare Lancaster
October 10, 2009 at 9:43 pm
I just saw the movie Julie & Julia and I loved it to pieces. Here’s why: 1. It was a story about two very different women who took a leap of faith and put themselves ... (more)

Weekly Wrap-up Email

From Good Business and Marketing Online by Clare Lancaster
October 8, 2009 at 8:19 pm
I’ve finally put together an email newsletter. I have been meaning to do it for ages. It wasn’t a case of procrastination, it was just that I didn’t know what ... (more)

Social Media Case Study – Cinderella Wine

From Good Business and Marketing Online by Clare Lancaster
October 8, 2009 at 1:30 am
Cinderella Wine is the latest business venture for the Wine Library group run by Gary Vaynerchuk. If you haven’t heard of him yet – Gary Vaynerchuk took over his family ... (more)

Online Casinos, SEO and Doing What You Love

From Good Business and Marketing Online by Clare Lancaster
October 7, 2009 at 6:38 am
My first job was as an SEO specialist for an online marketing agency who worked with US and UK gaming clients. And by gaming I mean gambling. The year was 2001. I’d just ... (more)

How to sell physical products through your website

From Good Business and Marketing Online by Clare Lancaster
October 1, 2009 at 1:51 am
This is a step by step guide for beginners who want to sell physical products on their website. Let’s assume you’ve got a product to sell. You might have a physical ... (more)

34 Ways to do Good Business Online

From Good Business and Marketing Online by Clare Lancaster
September 30, 2009 at 11:32 pm
Welcome to the first in a 34 post series about online business models. Whether you’re a business owner wanting to create an online revenue stream, or you just want extra income ... (more)

Online business law with Kay Lam-Beattie

From Good Business and Marketing Online by Clare Lancaster
September 28, 2009 at 4:25 am
Kay Lam-Beattie was a godsend who appeared when I was looking to consult with a Lawyer about the legal requirements for my first online business – womeninbusiness.com.au I ... (more)

How Dooce is monetising the hate

From Good Business and Marketing Online by Clare Lancaster
September 20, 2009 at 7:57 pm
I visited one of my favourite sites this morning – Dooce. If you don’t know about Dooce yet her story begins with getting fired from her job in 2002 for blogging about ... (more)

The social web for small business

From Good Business and Marketing Online by Clare Lancaster
September 18, 2009 at 4:09 am
View more presentations from Jonathan Crossfield. This presentation was put together by Jonathan Crossfield – the super talented Marketing Manager of Net Registry and ... (more)

How to avoid ‘hype’ in your sales copy by Glenn Murray

From Good Business and Marketing Online by Clare Lancaster
September 15, 2009 at 2:00 am
Glenn Murray from Divine Write Copywriting has put together a brilliant post on how to avoid hype in your sales copy. I’m a true believer that to build trust and reputation ... (more)

Are you sp*mming your customers?

From Good Business and Marketing Online by Clare Lancaster
September 8, 2009 at 9:50 pm
The idea of free, direct email contact with your customer base is an exciting prospect for many business owners. Aside from general good practice rules like not sending your emails ... (more)