Posts for Hard Knox Life - Dave Knox Brand Management blog


A look at how sharing is becoming more common than creating

From Hard Knox Life - Dave Knox Brand Management blog
March 18, 2010 at 7:35 pm
Lately I have been stumbling upon some amazing infographics on the state of the Internet.  My latest find is this great infographic by Flowtown that shows a shift from “creating” ... (more)

BlogWell is coming to Cincinnati to talk “How Big Brands Use Social Media”

From
March 7, 2010 at 2:49 pm

BlogWell is going to be making a stop in Cincinnati on April 7, 2010 and Cincinnati Social Media will be partnering for the festivities.  If you aren’t familiar with BlogWell,

... (more)

Brand Marketers need to watch how gaming is transforming popular culture

From Hard Knox Life - Dave Knox Brand Management blog
March 4, 2010 at 8:12 am
At the 2010 DICE Summit, Carnegie Mellon University Professor, Jesse Schell, gave a stellar presentation on how the world of game development is transforming popular culture. ... (more)

The impact of the Social Media effect on great content

From Hard Knox Life - Dave Knox Brand Management blog
March 1, 2010 at 8:08 am
It’s not rocket science but I love this graphic that shows how Social Media will amplify great content.  As more companies realize that “brands = publishers“, ... (more)

The State of the Internet [video]

From Hard Knox Life - Dave Knox Brand Management blog
February 26, 2010 at 3:29 pm
Everyone loves a good video that captures interesting facts & figures.  In this latest take, digital agency JESS3 animated a video  that shows “The State of Internet” ... (more)

Why the iPod Touch is the best way to reach teens & tweens

From Hard Knox Life - Dave Knox Brand Management blog
February 26, 2010 at 10:30 am
Thanks to a post by Augustine Fou, I came across this chart that breaks down which mobile platforms are being used by people of different ages. Amazing to see that over 6 out of ... (more)

Two Years Later – A Recap of Top Posts from Hard Knox Life

From Hard Knox Life - Dave Knox Brand Management blog
February 24, 2010 at 9:10 am
I find it hard to believe, but today marks the two year anniversary of Hard Knox Life. As I did last year, I wanted to mark the anniversary by recapping my favorite posts that ... (more)

Twitter’s rapid growth continues, now over 1 billion tweets per month

From Hard Knox Life - Dave Knox Brand Management blog
February 14, 2010 at 8:09 pm
Several months ago, people were asking if Twitter’s growth had stalled thanks to several months of flat traffic.  But it appears those reports of Twitters “demise” ... (more)

Start-ups need to invest in building brands, not just products

From Hard Knox Life - Dave Knox Brand Management blog
February 11, 2010 at 12:06 pm
One of the biggest opportunities I see in the world of start-ups and entrepreneurs is a greater focus on Brand Building.  I don’t mean a bigger focus on advertising or PR. ... (more)

What is the “Point of Video” advertising?

From Hard Knox Life - Dave Knox Brand Management blog
February 10, 2010 at 6:57 pm
Tod Sacerdoti, CEO of BrightRoll, sent me a note today about a new presentation his company just released that details why marketers should about attention to the online video ... (more)

Super Bowl Ad shows Google’s move from Tech to Consumer Marketer

From Hard Knox Life - Dave Knox Brand Management blog
February 7, 2010 at 10:43 pm
Back in 2006, Google’s CEO Eric Schmidt infamously said that brand advertising was “The last bastion of unaccountable spending in corporate America.” Yet during ... (more)

Is it wrong to “aim out of the ball park?”

From Hard Knox Life - Dave Knox Brand Management blog
February 1, 2010 at 8:16 am
The other day, Miles Nadal, Chairman and CEO of MDC Partners, shared this quote from David Ogilvy, which I promptly retweeted: “Don’t bunt. Aim out of the ball park. ... (more)

“Hack vs Flack”…a social media point / counterpoint

From Hard Knox Life - Dave Knox Brand Management blog
January 28, 2010 at 2:36 pm
It has been awhile since I posted a presentation up on Hard Knox Life.  Luckily my friend Kevin Dugan is helping me put an end to that drought with this great presentation on ... (more)

How a Brand Manager can make a big difference

From Hard Knox Life - Dave Knox Brand Management blog
January 25, 2010 at 8:19 am
Right before the holidays, a colleague gave me a copy of Paul Arden’s “It’s Not How Good You Are, Its How Good You Want to Be.”  Even though the book is ... (more)

Don’t make the mistake of giving up the Voice of the Brand

From Hard Knox Life - Dave Knox Brand Management blog
January 21, 2010 at 10:06 am
In the halls of Brand Management, Tom Fishburne is easily more popular than Dilbert.  After all, he’s one of us. So it is no surprise that Tom perfectly captured one of ... (more)

Barrier to success…or key to success?

From Hard Knox Life - Dave Knox Brand Management blog
January 19, 2010 at 7:38 am
Broadly speaking, the most difficult thing in business is trying to make a sale to another company.  This holds true whether this “sale” is an entrepreneur trying ... (more)

What Matters Now: Productivity by Gina Trapani

From Hard Knox Life - Dave Knox Brand Management blog
January 8, 2010 at 8:17 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Thnx by Gary Vaynerchuk

From Hard Knox Life - Dave Knox Brand Management blog
January 6, 2010 at 8:07 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Dumb by Dave Balter

From Hard Knox Life - Dave Knox Brand Management blog
January 4, 2010 at 10:53 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Evangelism by Guy Kawasaki

From Hard Knox Life - Dave Knox Brand Management blog
January 1, 2010 at 8:52 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Business is a Game by Tony Hsieh

From Hard Knox Life - Dave Knox Brand Management blog
December 30, 2009 at 10:37 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Vision by Michael Hyatt

From Hard Knox Life - Dave Knox Brand Management blog
December 28, 2009 at 9:26 am
Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some ... (more)

What Matters Now: Things to think (and do) this year

From Hard Knox Life - Dave Knox Brand Management blog
December 25, 2009 at 10:10 am
I find the best ideas often come when you have completely disconnected from work.  Instead of worrying about a “To Do” list, your mind has a chance to actually wander ... (more)

What is the definition of a Brand?

From Hard Knox Life - Dave Knox Brand Management blog
December 23, 2009 at 7:11 am
If you ask ten people on the street define a “brand”, you are probably going to get ten different answers.  But if you ask ten people in marketing to define a “brand”, ... (more)

Now is the time to become a Marketing Technopologist

From Hard Knox Life - Dave Knox Brand Management blog
December 21, 2009 at 6:41 am
On July 1, 1941 the Bulova Watch Company ushered in a new era when the first television advertisement in the United States was broadcast on New York City’s NBC station.  Over ... (more)