From Hard Knox Life - Dave Knox Brand Management blog
December 19, 2009 at 9:36 pm
At the beginning of November, producer Fede Alvarez posted a video on YouTube called “Ataque de Panico” (Panic Attack). Six weeks later, the 5 minute film he produced for ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 15, 2009 at 5:44 am
What we really need is a mind-set shift…that will make us relevant for today’s consumers. From ‘telling and selling’ to building relationships.” – Jim Stengel, ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 13, 2009 at 3:18 pm
Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing, writes one of my favorite online newsletters. In his latest issue, he provided a stellar summary ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 10, 2009 at 1:07 pm
A few weeks ago, I was amazed to find out that Media Industry News had named me to their list of “Top 21 Social Media Superstars.” min’s Top 21 Social Media ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 7, 2009 at 8:30 am
With the holidays around the corner, it seems that everyone is coming out with a gift guide or wish list these days. You have gift guides as broad as for him and her, and as ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 4, 2009 at 8:51 am
Sometimes the simplest ideas turn out to be the coolest. Last night a good friend pointed the way to the newly launched MOVIECLIPS. The premise couldn’t be simpler. ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
December 3, 2009 at 11:24 am
Back in July, the good folks at First Round Capital came to Cincinnati and held “Office Hours” with local entrepreneurs. As they describe it:
One of the greatest ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
November 24, 2009 at 8:20 am
One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards. In it’s 36th year, I think the 2010 show might just be one ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
November 23, 2009 at 6:04 am
Lots of interesting things for Brand Managers and Marketers to keep an eye on these days in the world of digital. Here are just a few of things that I found interesting in recent ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
November 15, 2009 at 1:01 pm
Fred Wilson from Union Square Ventures always puts together amazing presentations that really stretch your thinking. Last month it was his look at what makes the New York City ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
November 11, 2009 at 11:28 am
This week while at an offsite brainstorm, I was reminded that sometimes not knowing what you hope to accomplish is actually the best approach. So often we are challenged to identify ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 31, 2009 at 11:40 am
I have to admit, I have been fascinated by the Virtual Good / Social Gaming market lately. It is something I am going to be thinking / writing about more often in the coming ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 24, 2009 at 5:28 pm
Talk about a presentation getting some nice buzz. First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 22, 2009 at 8:04 am
For the past 6 years, Morgan Stanley’s Mary Meeker has been one of the highlights of the Web 2.0 Summit. Last year was the first time I saw her presentation in person but ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 21, 2009 at 7:02 am
Are your fans passionate enough about your brand that they would make your ads for you? If you are Etsy, than the answer is yes thanks to their Handmade Moment contest. I don’t ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 20, 2009 at 12:57 pm
News came out today of a national marketing campaign that aims to position Cincinnati as “the Silicon Valley of consumer marketing.” As the Cincinnati Enquirer states, ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 19, 2009 at 1:53 pm
It appears that Augmented Reality is the the latest craze in the media and with marketers. First, this month’s Fast Company has an article on the subject called “Augmented ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 14, 2009 at 6:25 am
A few weeks back, I wrote a post about the fact that “Marketers need to realize that we are all publishers now.“ One month later, it’s a thought that I cannot ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 12, 2009 at 6:00 am
The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 10, 2009 at 12:11 am
Several weeks ago, I had the honor to write a guest post for the Google CPG Blog. If you aren’t familiar with this blog, it is a highly recommended read for anyone on the ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 7, 2009 at 10:48 pm
Shiv Singh pointed the way to a graphic that perfectly captures what Brand Managers are faced with today. The complexity of marketing and media choices has exploded since the ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 6, 2009 at 10:40 am
Today is the official launch of “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning” by my good friend Bob Gilbreath of Bridge Worldwide. ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 4, 2009 at 10:30 am
Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
October 1, 2009 at 10:28 am
“They say that time changes things, but you actually have to change them yourself.” – Andy Warhol
Without a doubt, I am going to look back on September 2009 as ... (
more)
From Hard Knox Life - Dave Knox Brand Management blog
September 29, 2009 at 7:14 am
The rainy weather may not have cooperated, but nonetheless, last week’s Cincinnati Digital Hub Non-Conference turned out to be a smashing success. From John Battelle’s ... (
more)
Loading ...