From Hard Knox Life - Dave Knox Brand Management blog
September 28, 2009 at 7:13 am
This one slipped under my radar as Google recently launched an Internet Stat Center. The collection of statistics is broken down into five main areas of focus: Technology, Macro ... (
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From Hard Knox Life - Dave Knox Brand Management blog
September 26, 2009 at 3:07 pm
Last week, Ian Schafer was the closing keynote for Adweek’s Social Media Strategies conference. Based on the buzz from Twitter, Ian rocked it as usual. Thankfully for ... (
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From Hard Knox Life - Dave Knox Brand Management blog
September 16, 2009 at 7:10 am
One of my favorite presentations last year was put together by Paul Isakson entitled “What’s Next.” Now Paul has gone and one-upped himself with a 2009 version ... (
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From Hard Knox Life - Dave Knox Brand Management blog
September 14, 2009 at 7:47 am
Over on the Harvard Business blog, they have a great post on 5 Tips for Stranded Evangelists that I think is a must read for any Brand Manager.
Often in business it is tough to ... (
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From Hard Knox Life - Dave Knox Brand Management blog
September 11, 2009 at 8:30 am
Thanks to David Tokheim, I came across this great presentation on why brands need to have a Content Strategy. As the cost of creating content becomes lower every day, brands ... (
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From Hard Knox Life - Dave Knox Brand Management blog
September 10, 2009 at 10:22 am
On September 24th & 25th, Cincinnati is hosting the 2009 Digital Hub Non-Conference. The event is aimed at promoting our region as the Digital Hub it is – the Hub of “All ... (
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From Hard Knox Life - Dave Knox Brand Management blog
August 31, 2009 at 4:34 pm
Recently I had the honor of being interviewed by Vince Thompson for the CBS Interactive initiative, Smart Planet. If you are interested, you can read the entire interview where ... (
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From Hard Knox Life - Dave Knox Brand Management blog
August 10, 2009 at 2:14 pm
Lots happening in the world of digital and I have been negligent in sharing the news / posts that really caught my eye lately. So with that, here’s my latest weekly (better ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 30, 2009 at 6:56 am
Thanks to HBO, the Cincinnati Bengals are going to learn about a Hard “Knocks” Life. Premiering on August 12th at 10 PM EST, the Bengals are going to be featured ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 27, 2009 at 5:51 am
Shopper Marketing [shop-er mahr-ki-ting] - noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 22, 2009 at 5:00 am
Anyone close to me will tell you that I am a huge reader of everything from books to magazines to blogs. So it is no surprise that a question I often get is:
“What should ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 20, 2009 at 12:00 pm
“Don’t sell, help people buy” - Chris Fralic
On Friday, I came across a presentation called “Biz Dev for Startups” by Chris Fralic, a Partner at First ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 18, 2009 at 9:16 am
I can’t think of many companies that would announce a new product launch on a Friday night. After all, you miss most of the major news cycles, the financial markets are ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 14, 2009 at 8:15 pm
Nielsen recently released their report “How Teens Use Media“, which covered the myths and realities of teen media trends. The above chart does a great job of outlining ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 13, 2009 at 5:20 am
Over the weekend, Shiv Singh from Razorfish, sent me an advance copy of their soon to be released report on Social Influence Marketing. Once again, the folks at Razorfish delivered ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 11, 2009 at 11:34 am
Talk about a simple but powerful story in the below video. A person walks into PF Changs and tweets how much she loves the lettuce wraps. Since PF Chang’s is active on ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 9, 2009 at 7:41 am
Seth Godin says that the “new” best way to make an internal sale is to make a video of people on the street talking about your product. Now while I could poke plenty ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 8, 2009 at 11:20 am
Generally when I see a great post, I make a point to link to it. But in the case of the below post by Umair Haque from the Harvard Business Blog, I wanted to repost the entire ... (
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From Hard Knox Life - Dave Knox Brand Management blog
July 1, 2009 at 1:16 pm
I have to admit,this is one of my favorite print ads out there. But then again, I seem to have a soft spot for great liquor advertising.
In the world of Consumer Packaged Goods, ... (
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From Hard Knox Life - Dave Knox Brand Management blog
June 30, 2009 at 6:38 am
There is one constant when it comes to Digital Marketing: people are always looking for the “next big thing” while announcing the “end” of the last one. ... (
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From Hard Knox Life - Dave Knox Brand Management blog
June 29, 2009 at 5:22 am
Over at AdAge, Abbey Klaasen just published a great story on “Your Best Marketing Tool Is the Humble Product Review.“ As the story states:
…for all the ink ... (
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From Hard Knox Life - Dave Knox Brand Management blog
June 28, 2009 at 2:53 pm
While summer is upon us, there is plenty of news happening in the world of Digital Marketing. Here are some of the articles / pieces of news that jumped out to me in recent weeks:
Team ... (
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From Hard Knox Life - Dave Knox Brand Management blog
June 23, 2009 at 7:00 am
Every Brand Manager and Marketer should have a handful of go-to people who are guaranteed to stretch your thinking. I am talking about people that live and breath ... (
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From Hard Knox Life - Dave Knox Brand Management blog
June 22, 2009 at 8:14 am
Over the past few days, two things have really started to shape my view on where the Future of TV is headed. First, on my flight back from Miami on Friday, I read a post by Henry ... (
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