Posts for JeannieChan.com


Could being pragmatic be wrong?

From JeannieChan.com
September 3, 2009 at 3:12 am
We are always pushing the envelope. We are always testing the line to see how far we could go before we get into trouble. Very early in my career, I was introduced to the local ... (more)

Primal Branding Series #4 - Pagans. What are you not?

From JeannieChan.com
August 30, 2009 at 5:09 pm
Continuing with my series on Primal Branding by Patrick Hanlon. I’ve discussed in previous posts the creation story, the creed, the icon, and the rituals. This week, I’ll ... (more)

Marketing Lessons from Jack the Cat: Consistence = trust & expectations

From JeannieChan.com
August 25, 2009 at 8:04 pm
From Jack the Cat: I met my human four years ago. I wasn’t so sure about her then. She tried to introduce me to all sort of stuffs, like brushing my teeth! What was ... (more)

Primal Branding Series #4 - Rituals. Do you know yours?

From JeannieChan.com
August 24, 2009 at 12:55 am
Continuing with my series on Primal Branding by Patrick Hanlon. I’ve discussed in previous posts the creation story, the creed, and the icon. This week, we move onto rituals. “Rituals ... (more)

Don’t fade into the background

From JeannieChan.com
August 20, 2009 at 3:02 am
Recently, I was interviewed by my local newspaper on my experience with Meetup.com for an article on their entertainment weekly insert. In addition to Meetup.com, over the years, ... (more)

Primal Branding Series #3 - Icon

From JeannieChan.com
August 18, 2009 at 2:11 am
Continuing with my series on Primal Branding by Patrick Hanlon. I’ve discussed in previous posts the creation story and the creed. This week, we move onto icons. Icon is ... (more)

Be cute only if you are cute!

From JeannieChan.com
August 16, 2009 at 12:14 am
Nuvaring is at it again. I wish I have some insight on ad awareness data. I was not a big fan of the “Monday, Tuesday, Wednesday” ad. It started out as a really strange ... (more)

Work Smarter, Not Harder Tip: Fill your days with sand, not rocks

From JeannieChan.com
August 13, 2009 at 12:07 pm
The other day, I was thinking about all the projects I have going on, and I began to wonder how I would be able to do it all. Well, the simple answer was that I am quite ... (more)

OPEN: More than a card…

From JeannieChan.com
August 12, 2009 at 12:58 am
American Express OPEN posted an interview with Seth Godin yesterday. In case you didn’t know who Seth Godin is, he is a marketing guru with many successful books and ... (more)

Did Facebook forget the basics?

From JeannieChan.com
August 11, 2009 at 12:37 am
I’ve been reading a lot of Al Ries recently, and I have learned a lot from his books. If I have to pick one lesson to highlight, it’d be focus, focus on being the best ... (more)

Primal Branding Series #2 - The Creed. What’s yours?

From JeannieChan.com
August 8, 2009 at 3:07 pm
Continuing with my series on Primal Branding by Patrick Hanlon. Last time, I discussed creation story. Every “About” page is about telling the creation story. ... (more)

In a world of clutter…

From JeannieChan.com
August 8, 2009 at 12:00 am
Story: Today, I got called by my Financial Advisor’s office. She was following up on if I received a form that needed me to sign. I rather quickly said no. Then I scrambled ... (more)

What has social media done to branding?

From JeannieChan.com
August 5, 2009 at 1:46 am
I watch a lot of TV. Inevitably, I watch a lot of TV commercials. And perhaps I’m growing old and have already started reminiscing about the good old times… when TV ... (more)

Work Smarter, Not Harder Tip: Collective Brainstorming

From JeannieChan.com
August 3, 2009 at 11:27 pm
I’m a big believer of the mantra “Work smarter, not harder!” Today, at work, I exercised one of my favorite work smarter tactics. As marketers / business owners, we’re ... (more)