From MaestroJ - digital strategy & new media
August 30, 2010 at 3:15 am
Last year, I wrote about wanting to do a flashmob campaign. Since then, there have been many more flashmob happenings, and they’ve continued to entertain and engage us.
Artist ... (
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From MaestroJ - digital strategy & new media
August 19, 2010 at 8:41 pm
In 2007, I wrote a paper on how the then two party leaders engaged with social media. Three years ago, “social media” as a concept was not the media darling that it ... (
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From MaestroJ - digital strategy & new media
August 16, 2010 at 1:52 am
This presentation may seem obvious or just another Slideshare presentation from the oversaturation of social media how-tos, however this is one brand that has the results to match. ... (
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From MaestroJ - digital strategy & new media
August 12, 2010 at 7:58 pm
This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s ... (
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From MaestroJ - digital strategy & new media
July 24, 2010 at 4:23 am
This post is well overdue, but I’ve fallen into one of those very challenging and busy periods at work. So over a deliberately quiet weekend night in, I can finally celebrate ... (
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From MaestroJ - digital strategy & new media
May 26, 2010 at 10:32 pm
While excited would-be owners of Apple’s new iPad wait in orgasmic anticipation of their pre-orders, their chances at owning this “revolutionary” and “magical” ... (
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From MaestroJ - digital strategy & new media
April 24, 2010 at 3:11 am
Facebook has proved its mettle again as wunderkind of the social web by announcing an open graph protocol which will see all websites socially enabled. Announced at its F8 conference ... (
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From MaestroJ - digital strategy & new media
April 7, 2010 at 12:54 am
The holy grail of positive social recommendation has been a dream for many brands. Online, the proliferation of social networking sites has seen this goal frantically spread through ... (
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From MaestroJ - digital strategy & new media
March 12, 2010 at 1:03 am
Some amazing and beautifully visualised information about the state of the Internet:
JESS3 / The State of The Internet from JESS3 on Vimeo. ... (
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From MaestroJ - digital strategy & new media
February 17, 2010 at 11:55 pm
The other day, I got asked to join a group on Facebook called “I don’t care about your farm, or your fish, or your park, or your mafia”. Of course, it was a reaction ... (
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From MaestroJ - digital strategy & new media
February 10, 2010 at 9:25 pm
Very good webcast (it’s a little lengthy so be forewarned) about the Science of Social Media Marketing from Dan Zarrella: ... (
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From MaestroJ - digital strategy & new media
January 25, 2010 at 9:12 am
If you’re someone who tries to keep abreast of technology and new media developments; calling something the “latest” seems like a moot point even as you write ... (
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From MaestroJ - digital strategy & new media
January 4, 2010 at 8:45 pm
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship ... (
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From MaestroJ - digital strategy & new media
December 3, 2009 at 1:59 am
The Big Money has released the Top 50 brands using Facebook Fan Pages.
Their approach:
First, we defined a universe: A company did not qualify for this list unless its Facebook ... (
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From MaestroJ - digital strategy & new media
November 25, 2009 at 8:18 pm
Richard Millington is an “online community builder” working for the UN. Note how he used the term “builder” rather than “manager” or “director”. ... (
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From MaestroJ - digital strategy & new media
November 11, 2009 at 8:45 am
I wanted to spread the word about a great competition that I stumbled upon this week. Hyderabad, India will be host to an amazing conference February of next year- Tech 4 Society: ... (
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From MaestroJ - digital strategy & new media
November 4, 2009 at 6:38 pm
WHAT IS IT?
Twitter lists is a new feature which lets you organise users you’re following into lists. The feature allows you to compile the Twitter streams of selected users ... (
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From MaestroJ - digital strategy & new media
October 22, 2009 at 6:44 pm
I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more ... (
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From MaestroJ - digital strategy & new media
October 14, 2009 at 7:03 pm
As part of Blog Action Day, this post will be dedicated to climate change (their ‘09 theme) relating to an online subject (my blog theme).
I started out thinking of writing ... (
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From MaestroJ - digital strategy & new media
October 13, 2009 at 7:15 am
One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative ... (
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From MaestroJ - digital strategy & new media
October 8, 2009 at 9:02 pm
When you think about online communities what are some of the first things that come to mind? A facebook page with lots of interaction? A Twitter profile with many followers? A ... (
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From MaestroJ - digital strategy & new media
September 30, 2009 at 1:43 am
In anticipation of what is undoubtedly going to be a shift in online communications, I’ve collected some Google Wave articles below to get you up to speed. (It’s still ... (
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From MaestroJ - digital strategy & new media
August 18, 2009 at 9:07 pm
Fat Boy Slim and some sharp graphics work make this video a very watchable addition to the school of thought that Social Media is a revolution in communications.
There are some ... (
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From MaestroJ - digital strategy & new media
August 4, 2009 at 6:54 am
On Twitter, my friend tells me how much he loves his Canon digital camera; on Facebook, another friend creates a group entitled “I love the Hungry Jack’s Whopper”; ... (
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From MaestroJ - digital strategy & new media
July 24, 2009 at 1:01 am
Twitter is one of the most talked about topics at the moment, with celebrity endorsements, political campaigns, breaking news coverage; countless how-tos, helpful hints and tutorials ... (
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