Life. Then…
From MaestroJ - digital strategy & new mediaAugust 31, 2011 at 11:19 pm
Blogging has taken a hiatus at the moment. Busy patch.
Life happens. Catch me regularly on Twitter, however ... (more)
Posts for MaestroJ - digital strategy new media
August 31, 2011 at 11:19 pm
The Year That Was
From MaestroJ - digital strategy & new mediaDecember 22, 2010 at 9:14 pm
As the year draws to a close, the online landscape continues to inspire and enrage, change and evolve, and challenge us daily. 2010 was undoubtedly a year full of technological ... (more)
Digital Story of the Nativity
From MaestroJ - digital strategy & new mediaDecember 20, 2010 at 11:08 pm
Sacrilegious? Awesome? In any case, this digital story of the Nativity is certified viral material: ... (more)
Wave Report 2010: The Socialisation of Brands
From MaestroJ - digital strategy & new mediaNovember 10, 2010 at 7:25 pm
Some pretty good takeouts from this report from Universal McCann, easy to absorb:
Wave 5 the socialisation of brands - report
View more presentations from Thorsten Linz. ... (more)
The Social Network
From MaestroJ - digital strategy & new mediaOctober 31, 2010 at 6:24 pm
“The Internet is not written in pencil, it’s written in ink” says the outraged character of Erica Albright, Mark Zuckerberg’s ex and supposed catalyst ... (more)
R U OK? Day October 7th
From MaestroJ - digital strategy & new mediaSeptember 30, 2010 at 9:17 pm
Once in a while, projects come up that are really fulfilling. Not only in a professional sense, but also because it’s work that really matters. This year, I’ve been ... (more)
New Twitter
From MaestroJ - digital strategy & new mediaSeptember 21, 2010 at 10:25 pm
The new Twitter upgrade promises to give an easier, faster and richer experience on Twitter. I can’t wait until they roll it out. Check out the video below:
Updates include:
New ... (more)
The Subtlemob
From MaestroJ - digital strategy & new mediaAugust 30, 2010 at 3:15 am
Last year, I wrote about wanting to do a flashmob campaign. Since then, there have been many more flashmob happenings, and they’ve continued to entertain and engage us.
Artist ... (more)
The Australian Federal Election and Social Media
From MaestroJ - digital strategy & new mediaAugust 19, 2010 at 8:41 pm
In 2007, I wrote a paper on how the then two party leaders engaged with social media. Three years ago, “social media” as a concept was not the media darling that it ... (more)
Social Media Influence by Starbucks
From MaestroJ - digital strategy & new mediaAugust 16, 2010 at 1:52 am
This presentation may seem obvious or just another Slideshare presentation from the oversaturation of social media how-tos, however this is one brand that has the results to match. ... (more)
Your creative brief in a post-digital world
From MaestroJ - digital strategy & new mediaAugust 12, 2010 at 7:58 pm
This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s ... (more)
Happy Anniversary
From MaestroJ - digital strategy & new mediaJuly 24, 2010 at 4:23 am
This post is well overdue, but I’ve fallen into one of those very challenging and busy periods at work. So over a deliberately quiet weekend night in, I can finally celebrate ... (more)
The human cost of your iPad
From MaestroJ - digital strategy & new mediaMay 26, 2010 at 10:32 pm
While excited would-be owners of Apple’s new iPad wait in orgasmic anticipation of their pre-orders, their chances at owning this “revolutionary” and “magical” ... (more)
Facebook’s open graph, good or evil?
From MaestroJ - digital strategy & new mediaApril 24, 2010 at 3:11 am
Facebook has proved its mettle again as wunderkind of the social web by announcing an open graph protocol which will see all websites socially enabled. Announced at its F8 conference ... (more)
“Like” my brand?
From MaestroJ - digital strategy & new mediaApril 7, 2010 at 12:54 am
The holy grail of positive social recommendation has been a dream for many brands. Online, the proliferation of social networking sites has seen this goal frantically spread through ... (more)
The State of the Internet
From MaestroJ - digital strategy & new mediaMarch 12, 2010 at 1:03 am
Some amazing and beautifully visualised information about the state of the Internet:
JESS3 / The State of The Internet from JESS3 on Vimeo. ... (more)
Farmville, Mafia Wars, Fishville; the persistence of social gaming
From MaestroJ - digital strategy & new mediaFebruary 17, 2010 at 11:55 pm
The other day, I got asked to join a group on Facebook called “I don’t care about your farm, or your fish, or your park, or your mafia”. Of course, it was a reaction ... (more)
The Science of Social Media Marketing
From MaestroJ - digital strategy & new mediaFebruary 10, 2010 at 9:25 pm
Very good webcast (it’s a little lengthy so be forewarned) about the Science of Social Media Marketing from Dan Zarrella: ... (more)
I’ve checked-in: Foursquare and Gowalla
From MaestroJ - digital strategy & new mediaJanuary 25, 2010 at 9:12 am
If you’re someone who tries to keep abreast of technology and new media developments; calling something the “latest” seems like a moot point even as you write ... (more)
Pepsi Refresh Project
From MaestroJ - digital strategy & new mediaJanuary 4, 2010 at 8:45 pm
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship ... (more)
The Big Money Facebook Top 50
From MaestroJ - digital strategy & new mediaDecember 3, 2009 at 1:59 am
The Big Money has released the Top 50 brands using Facebook Fan Pages.
Their approach:
First, we defined a universe: A company did not qualify for this list unless its Facebook ... (more)
Amateurs do community development better than businesses
From MaestroJ - digital strategy & new mediaNovember 25, 2009 at 8:18 pm
Richard Millington is an “online community builder” working for the UN. Note how he used the term “builder” rather than “manager” or “director”. ... (more)
Social change/social media competition
From MaestroJ - digital strategy & new mediaNovember 11, 2009 at 8:45 am
I wanted to spread the word about a great competition that I stumbled upon this week. Hyderabad, India will be host to an amazing conference February of next year- Tech 4 Society: ... (more)
Twitter lists - the good, the bad and the ugly
From MaestroJ - digital strategy & new mediaNovember 4, 2009 at 6:38 pm
WHAT IS IT?
Twitter lists is a new feature which lets you organise users you’re following into lists. The feature allows you to compile the Twitter streams of selected users ... (more)
From 0 to 40,000 fans
From MaestroJ - digital strategy & new mediaOctober 22, 2009 at 6:44 pm
I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more ... (more)
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