Posts for Personal Branding Blog - Dan Schawbel


Direct Sellers – Can We Really Trust Another Brand’s Reputation?

From Personal Branding Blog - Dan Schawbel
January 20, 2012 at 6:30 am
When we go to the grocery store we always have products that we are loyal to. Like your favorite laundry soap, your toothpaste, etc. We grab them from the shelves almost without ... (more)

5 ‘Rules’ You Must Learn to Get Hired Today!

From Personal Branding Blog - Dan Schawbel
January 19, 2012 at 2:30 pm
Today’s job market is unlike any other in recent memory for most of us. Certainly it is for me. As I point out in “‘Headhunter’ Hiring Secrets: The Rules of the Hiring ... (more)

You Inc. = Optimism

From Personal Branding Blog - Dan Schawbel
January 19, 2012 at 6:30 am
The start of 2012 has been intense, as I have traveled coast to coast and back in less than a month.  As I sat on countless airplanes, waited in too many airport lounges, and ... (more)

7 Keys to an Effective Blogging Strategy

From Personal Branding Blog - Dan Schawbel
January 18, 2012 at 2:30 pm
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand? Or, are you a “reactive” blogger, working ... (more)

Interview Beyond Your Reach To Achieve Your Best

From Personal Branding Blog - Dan Schawbel
January 18, 2012 at 6:30 am
You know in your heart that special job you want for your own to advance your career, but it is seemingly out of your league.  Stop. Think again. Ask yourself, “Is it truly ... (more)

​3 Personal Brand Mistakes You Don’t Know You’re Making

From Personal Branding Blog - Dan Schawbel
January 17, 2012 at 2:30 pm
You’ve spent a lot of time and effort carefully maintaining your personal brand (as you should). But you may be overlooking some crucial factors that can weaken your brand over ... (more)

Avoid These 3 Killer Blogging Mistakes

From Personal Branding Blog - Dan Schawbel
January 17, 2012 at 6:30 am
Mistakes even the smartest people make when they blog or produce email blasts are related to how they think about content. “Every post must be the same or similar length ... (more)

What Will You Be Known For This Year?

From Personal Branding Blog - Dan Schawbel
January 16, 2012 at 2:30 pm
2011 CNN Heroes 2011 was the year personal branding “branded itself” as the most important marketing activity career changers, businesses and the people that lead them ... (more)

Direct Sellers: How to Quickly Focus Your Brand

From Personal Branding Blog - Dan Schawbel
January 16, 2012 at 6:30 am
Having a home based business holds a lot of advantages like flexible hours and being your own boss. You can even take vacations whenever you please. These are all enticing and ... (more)

Your Personal Brand Needs a Mindset Shift

From Personal Branding Blog - Dan Schawbel
January 15, 2012 at 2:30 pm
Its common knowledge that you need a personal brand to succeed on the job and on the job market. Yet many people – even those with a personal brand – find themselves underemployed, ... (more)

Ramit Sethi’s Guide to Getting Your Dream Job in This Economy

From Personal Branding Blog - Dan Schawbel
January 15, 2012 at 1:33 pm
Ramit Sethi is a friend of mine who is known for his blog, I Will Teach You to Be Rich. Unlike most personal finance experts, Ramit tests all of his theories and has real results ... (more)

90% of Us Should Come Out of Our Shell

From Personal Branding Blog - Dan Schawbel
January 14, 2012 at 2:30 pm
At any given cocktail party and networking event, sometimes you’ll see a circle of people that, at first, appear to be interacting with one another. But look closer. Of a group ... (more)

‘Long Live Personal Branding’: A Response to Olivier Blanchard

From Personal Branding Blog - Dan Schawbel
January 13, 2012 at 4:00 pm
It was long overdue that someone should “sound the death knell of all things personal branding”. After all, we personal branding enthusiasts should not expect we deserve ... (more)

Replacing a Legend? Be Legendary Yourself!

From Personal Branding Blog - Dan Schawbel
January 13, 2012 at 2:30 pm
Having just experienced the Rose Bowl game and a win by my alma mater, I was overcome by love and a slight hero worship for Oregon’s coach Chip Kelly. How can you not love a ... (more)

Veterans Still Facing Unique Challenges in 2012 Job Market

From Personal Branding Blog - Dan Schawbel
January 12, 2012 at 2:30 pm
Most people are certainly aware that the job market of the last several years has been brutal for millions of Americans. What most people probably are not aware of, however, is ... (more)

Brochures versus one sheets for selling your services

From Personal Branding Blog - Dan Schawbel
January 11, 2012 at 2:30 pm
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers. Your choice of brochures versus ... (more)

Today’s Thought Sells Tomorrow’s Plan

From Personal Branding Blog - Dan Schawbel
January 11, 2012 at 6:30 am
While many companies believe they are planning for the long-term, they are actually taking the short-sighted viewpoint.  The missing element is considering the potential ramification(s) ... (more)

5 More Personal Branding Trends For 2012

From Personal Branding Blog - Dan Schawbel
January 10, 2012 at 2:30 pm
The new year is finally here, and it’s a perfect time for job seekers to revamp their personal brands! Resolutions aside (though those are important, too), every personal brander ... (more)

What Oprah Teaches You About “Audience”

From Personal Branding Blog - Dan Schawbel
January 10, 2012 at 6:30 am
Consider you almost always have an audience. I use the term “audience” to reference any person who receives your messages. That could be spoken, written, live or archived words. ... (more)

Direct Sellers – Content and Credibility

From Personal Branding Blog - Dan Schawbel
January 9, 2012 at 4:00 pm
Direct Sellers, your company already briefed, trained, and provided you with the materials that you need in order to sell your products. So, what can you do to be able to sell ... (more)

Why Optimism Is A Brand’s Best Friend

From Personal Branding Blog - Dan Schawbel
January 9, 2012 at 2:30 pm
What’s your brand vibe and aura? How do people describe your brand style? How you choose to share about your challenge and difficulty defines your brand communication style. ... (more)

Personal Branding Author Interview: James Marshall Reilly

From Personal Branding Blog - Dan Schawbel
January 9, 2012 at 6:30 am
Today, I spoke to James Marshall Reilly who is the author of Shake The World: It’s Not About Finding a Job, It’s About Creating a Life and the founder of Guild Agency Speakers ... (more)

The Vehicles That Drive Your Personal Brand Message

From Personal Branding Blog - Dan Schawbel
January 8, 2012 at 6:30 am
How will you communicate your personal brand this year? It’s one thing to put general content out there…it’s another to make it interesting, easily digestible, and tailored ... (more)

6 Things Personal Brands Must Stop in 2012

From Personal Branding Blog - Dan Schawbel
January 7, 2012 at 2:30 pm
If we avoid these tactics, our personal brands will be better for it in 2012. As will everyone else in the social media universe we impact. 1)   Auto-Direct Messaging people ... (more)

The Personal Media-Morph…

From Personal Branding Blog - Dan Schawbel
January 7, 2012 at 6:30 am
…I Should Find You in Text, Video, Audio and More The Internet.  Isn’t it grand?  So much information.  Day and night.  In all forms – be it the text of a New York ... (more)