From Pigs Don't Fly
August 30, 2010 at 6:15 pm
A year ago I wrote about how research is generally flawed. I think this latest attempt to curb pirating is a good example of an outcome based on such research...One third of Australians ... (
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From Pigs Don't Fly
August 24, 2010 at 12:54 am
Good old Carlton Draught have a new ad...And a bloke by the name of Simon Canning from The Australian rips it a new one here, somewhat justifiably so. He says that slow motion ... (
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From Pigs Don't Fly
August 5, 2010 at 8:26 pm
In one day, a Facebook page went from 11 fans to 3,440.How did we do it?Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship ... (
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From Pigs Don't Fly
July 24, 2010 at 8:18 am
As a blogger, I don't think about keywords enough. Yet somehow I still sleep at night. But as Josh explains, maximising their use is important for business.However something I ... (
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From Pigs Don't Fly
July 19, 2010 at 6:16 am
As I've said before, Facebook can continue to push users around with design changes and even privacy and get away with it. My opinion is that if you don't like it, don't use it. ... (
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From Pigs Don't Fly
July 9, 2010 at 3:20 am
Regrettably, once again this blog turns into some kind of sharing of advice or knowledge that I've acquired recently from my life in the adland.Chokito is a chocolate bar. Naturally ... (
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From Pigs Don't Fly
June 26, 2010 at 12:19 am
Here's a slide from a marketing unit I took this semester. You'll have to ignore the death by PowerPoint.I'm sure you've seen similar statistics before. Generally taken from the ... (
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From Pigs Don't Fly
June 17, 2010 at 11:50 pm
In my last post I blamed universities for creating bad clients. But maybe I could blame the industry.When I started my undergraduate degree at the tender age of seventeen, I had ... (
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From Pigs Don't Fly
June 10, 2010 at 1:29 am
In at least two of my units throughout my marketing degree I've been asked to develop a marketing plan as a piece of major assessment. This degree, for the most part, and particularly ... (
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From Pigs Don't Fly
June 7, 2010 at 7:38 am
Brands are quickly jumping on Facebook in massed. And most of them are putting a some money behind media and these pages to build strategy, content and a well managed community.Sooner ... (
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From Pigs Don't Fly
June 1, 2010 at 7:01 am
YouTube recently turned five. This is their story...Maybe it's just the super geek inside me, but watching that video sends shivers down my back. It's hard to explain, but I think ... (
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From Pigs Don't Fly
May 25, 2010 at 6:50 pm
Okay, the last of my #firstworldrants. For a while.If someone writes a post about you or flames you in a comment, don't reply. Don't add fuel to the fire in an attempt to explain ... (
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From Pigs Don't Fly
May 24, 2010 at 6:07 am
For fuck's sake, stop commenting under a fake name.I don't mean here. You can be anonymous all you like here.I mean on trade press websites. If you're from the agency or the client ... (
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From Pigs Don't Fly
May 21, 2010 at 3:19 am
Unless you have a really fucking good idea, you're a band or you're targeting prepubescent emo tweens, do not set up a MySpace page.It's a waste of time and money, and it tells ... (
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From Pigs Don't Fly
May 17, 2010 at 8:01 pm
Advertising is a B2B service.Discuss. ... (
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From Pigs Don't Fly
May 15, 2010 at 9:25 am
Fuck it. I'm getting an iPad.But why is it so hard to work out the pricing structure if I go with the 3G option? I Googled four different telco's, and only three had paid search ... (
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From Pigs Don't Fly
May 11, 2010 at 7:06 pm
Generally my thinking goes through phases. What I wrote about a few months ago I may now disagree with.And my thinking at the moment is about feeding communities content. They ... (
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From Pigs Don't Fly
May 4, 2010 at 9:12 pm
I've seen some posts lately questioning a marketer's purpose in using Chatroulette. People criticise the lack of long term strategic thinking when it comes to social media, particularly ... (
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From Pigs Don't Fly
April 23, 2010 at 2:04 am
People often complain about Facebook's regular design changes. Yet it improves their experience on the site and they forget about it a week later. But more importantly, these regular ... (
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From Pigs Don't Fly
April 13, 2010 at 12:40 am
I think the social media community manager role is going to explode over the next year or so. These roles will be responsible for looking after a number of small communities or ... (
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From Pigs Don't Fly
April 10, 2010 at 7:52 am
My girlfriend received this in her mail box today...I can only assume it was the result of a class project, perhaps where the best "ad" was chosen to be used as a direct marketing ... (
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From Pigs Don't Fly
April 6, 2010 at 9:02 am
When I started this blog two and a half years ago, I wasn't even on Facebook. Now I have a job, for the most part, because of it.And scarily, in another two and a half years, it ... (
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From Pigs Don't Fly
March 30, 2010 at 9:56 pm
Despite what I said in my last post, here's some rad things you can do on Facebook.As the admin on a page you can't post from your personal account, only as the page as a status ... (
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From Pigs Don't Fly
March 23, 2010 at 6:36 pm
Perhaps there's some kind of metaphor there about pigs only looking forward. Because I've been thinking about this blog lately moving forward (did I really just say that?).There's ... (
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