Posts for The PR Practitioner


5 correlations between a digital strategist and a game show contestant

From The PR Practitioner
August 6, 2010 at 9:18 am
n late 2010 I was a contestant on “Let’s Make a Deal.” It was one of the most popular television game shows of the 1960’s and 1970’s and now it’s making a comeback. ... (more)

A month I’ll never forget

From The PR Practitioner
July 8, 2010 at 1:05 pm
There has been more change in the last 30 days of my life than most people experience in five years. Since I haven’t updated this blog in ages, I want to use it as an outlet ... (more)

Brands advertise online presence everywhere

From The PR Practitioner
June 13, 2010 at 10:08 pm
Links to social media are everywhere. From branded merchandise to bathroom stalls to restaurant receipts. Where is the most unusual place that you have seen a brand advertise their ... (more)

Guest Post: Young pros can benefit from freelancing

From The PR Practitioner
May 20, 2010 at 10:18 am
Andre Willis is a freelance marketer and full-time job seeker. A native of Missouri, he now resides in Tempe, AZ after graduating from Arizona State University in 2008. Visit ... (more)

Teens sprung by Formspring.me

From The PR Practitioner
May 17, 2010 at 10:35 am
Ask your friends anything and remain completely anonymous. Asking questions isn’t a new concept, but Formspring.me (launched in Nov. 2009) has taken this concept and placed it ... (more)

Vegas hotel makes e-mail marketing mistake

From The PR Practitioner
May 13, 2010 at 4:54 pm
We never want to make mistakes, but sometimes they’re inevitable. But what about when ten people proof copy and 100,000 people view the mistake? Does it make the mistake even ... (more)

Coupon Web sites hot internet item

From The PR Practitioner
April 11, 2010 at 6:41 pm
This isn’t anything new. Consumers love deals. Bloggers run the internet. Companies always try to find innovative ways to drive business. Put all these together and you have ... (more)

Corporate/Client vs. Agency PR

From The PR Practitioner
April 4, 2010 at 7:52 pm
Now that I’ve been on both sides of Public Relations, I highly recommend young PR pros gain experience both on the agency side as well as corporate/client side. It’s important ... (more)

Six tips for the job relocation seeker

From The PR Practitioner
March 14, 2010 at 7:36 pm
Being employed and looking to relocate can be a challenge. As many of you know I relocated to Chicago last month. Here are six tips from my personal experiences that can help you ... (more)

Tackling the Transition: From PR student to pro

From The PR Practitioner
February 25, 2010 at 11:47 pm
I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine. Transitioning from intern to a full-time ... (more)

Thoughts on “Social Pollination”

From
February 21, 2010 at 3:02 pm

Social Pollination by Monica O’Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses,

... (more)

Guest Post: Job search tips from a recent PR grad

From The PR Practitioner
February 15, 2010 at 2:05 pm
Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at ... (more)

A new direction: I’m moving to Chicago

From The PR Practitioner
January 27, 2010 at 11:24 am
Life is comprised of key decisions that affect you and the closest people around you. This is one of those decisions. I’ve accepted a position on the Digital team at Weber Shandwick ... (more)

Bill Gates bursts onto Twitter

From The PR Practitioner
January 20, 2010 at 12:27 am
Around 3 p.m. EST Bill Gates officially became a member of the Twitter community. His number of followers was increasing by the hundreds every minute. The PR Practitioner has a ... (more)

When does sponsorship go too far?

From The PR Practitioner
January 7, 2010 at 10:58 pm
I was recently watching the People’s Choice Awards. The television show “Glee” received an award for best new TV comedy. They took the stage and said thank you to the fans, ... (more)

Companies pay you to talk and tweet about them

From
December 21, 2009 at 4:54 pm

Attention companies: Kim Kardashian will tweet about your product for a mere $10,000 (per tweet).
Attention companies: If you provide excellent customer service and I enjoy using

... (more)

Social media for your special occasion

From The PR Practitioner
December 9, 2009 at 12:49 am
Photographer – Check DJ – Check Videographer- Check Social Media Consultant – ???? It’s no secret that if companies don’t have social media presence already, they ... (more)

Getting creative: making a video resume

From
December 1, 2009 at 12:28 am

More and more people seem to be looking for employment. The unemployment rate in October 2009 was 9.5% of the labor force in the U.S. (14.3% in Michigan!). Job seekers will do

... (more)

Guest Post on Twinked.In

From The PR Practitioner
November 22, 2009 at 7:38 pm
I recently wrote a guest post on Twinked.In “Twitter & LinkedIn Link Up Benefits PR Pros.” TwinkedIn.com aims to be a resource for professionals who are ready to ... (more)

Guest Post on PRSA’s New Pros Blog

From The PR Practitioner
November 17, 2009 at 9:04 pm
I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s ... (more)

Conferences: Share with me, don’t talk at me

From The PR Practitioner
November 8, 2009 at 11:58 pm
Last week I attended the AACSB Building B-School Symposium in Scottsdale, Arizona. This conference was different than most. Besides it being exclusively for higher education communicators ... (more)

Nine factors that determine news value

From The PR Practitioner
October 29, 2009 at 11:58 pm
It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing ... (more)

A “typical day” in PR

From The PR Practitioner
October 18, 2009 at 9:22 pm
Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, ... (more)

Is your boss on Twitter?

From The PR Practitioner
October 9, 2009 at 12:30 pm
... (more)

The Office tackles crisis communication

From The PR Practitioner
October 8, 2009 at 1:18 am
Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) ... (more)