From Tim Bursch
October 29, 2010 at 8:14 am
I keep hearing this term Transmedia thrown around in marketing, advertising, and social media today. What is it? Does it matter to me?
Well, here’s what I’ve found: ... (
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From Tim Bursch
October 28, 2010 at 7:26 am
More and more brands are setting up outposts in Facebook. There is obviously some value in connecting with customers there.
When a brand posts something and gets a crazy amount ... (
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From Tim Bursch
October 25, 2010 at 9:00 am
Do you have multiple locations for your business? Or maybe your customers are global. Let’s say you are connecting and marketing to customers on Facebook.
Some businesses ... (
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From Tim Bursch
October 21, 2010 at 5:05 pm
I’ve signed up for too many email lists should probably take time to unsubscribe. Sometimes I get lazy though and just open and delete.
I wonder though, from a marketers ... (
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From Tim Bursch
October 18, 2010 at 11:25 pm
Great reminder:
"The discipline of writing something down is the first step toward making it happen." Lee Iacocca Chrysler CEO
What are you writing ... (
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From Tim Bursch
October 13, 2010 at 7:51 am
Have you read a great article or blog post recently? If it was valuable, I bet you shared it.
How did you share? Facebook, Twitter, email, or the share button.
I think we will ... (
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From Tim Bursch
October 7, 2010 at 8:13 am
Call me crazy, but I’m setting up a blog for my 2 kids. Why you ask?
I want to help them think out loud.
I want to help them become good writers and communicators.
I want ... (
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From Tim Bursch
October 5, 2010 at 10:57 pm
Social media is a fad. Social media is dead. Social media is going to change the world!
Whatever you think about social media, there are a ton of books on the subject. ... (
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From Tim Bursch
October 1, 2010 at 8:11 am
Just sharing a few resources I’ve been collecting lately on compliance and legal issues in social media:
Huge database of social media polices (goldmine)
One of the social ... (
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From Tim Bursch
September 30, 2010 at 2:11 pm
I received an email from a great coffee shop for a free coffee. One day only. Free stuff is awesome, and I love coffee.
Relevant and compelling offer.
Hold on a second though, ... (
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From Tim Bursch
September 24, 2010 at 11:18 am
The day begins with email. Then Twitter. Next listening. Add some Facebooking and blogging. Oh, don’t forget some coffee.
Do you work in social media? In other words, do ... (
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From Tim Bursch
September 22, 2010 at 7:37 am
Part of my work is helping companies manage online communities. The cool thing about marketing in these environments is that it’s not really direct marketing. It’s joining ... (
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From Tim Bursch
September 15, 2010 at 3:43 pm
So, if you haven’t joined the web is dead train and still want to keep your website, here is one more reason: Relationships.
No, people don’t have relationships with ... (
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From Tim Bursch
September 14, 2010 at 2:30 pm
Today
I’ve been thinking about websites and reading posts like these here and here.
What will companies do in the future? Will they rent their web presence on Facebook ... (
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From Tim Bursch
September 13, 2010 at 9:25 am
User Experience. You can make a site usable, useful, and enjoyable for visitors. Give them a reason to come back.
Nouns change. Someday, maybe not soon, Facebook ... (
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From Tim Bursch
September 8, 2010 at 8:40 am
Don’t start a blog. Unless you are going to be persistent. Unless you can generate interesting content. Unless you have a goal or a clear target you’re ... (
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From Tim Bursch
August 27, 2010 at 1:35 pm
There is so much information available today. I could seriously read for hours on end and still have more to read.
I’m reading, well maybe scanning, over 100 blogs ... (
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From Tim Bursch
August 12, 2010 at 5:38 pm
There are a lot of companies and organizations listening online. Everyone seems to have tools pointed at the web, mining data on their brand and customers. All of this adds up ... (
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From Tim Bursch
August 6, 2010 at 2:53 pm
Have you seen the recent Old Spice marketing campaign? Who hasn’t is more like it. If not, take a look. Yes the numbers were huge. Really big.
[Adweek Source]
Was any of that ... (
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From Tim Bursch
August 4, 2010 at 10:26 am
There is this big company that just started offering "Real Fruit Smoothies." Except their main business is burgers.
Another company, Jamba Juice, maker of real fruit ... (
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From Tim Bursch
August 3, 2010 at 9:18 am
The buzz today in business is engagement and listening. Social media tools have made it easier for companies to listen to what customers and prospects are saying. Listening helps ... (
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From Tim Bursch
July 23, 2010 at 4:54 pm
How do you know if your message is relevant?
We all get emails from marketers right. Some are spot on and some just don’t make sense.
Like these three, yes three emails I received ... (
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From Tim Bursch
July 22, 2010 at 9:27 am
Our camera battery died and Target doesn’t carry it anymore. My wife goes into National Camera. We had no idea how much batteries were–sheesh.
The salesperson quickly ... (
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From Tim Bursch
July 14, 2010 at 9:44 am
I know, first impressions count. But what about the second impression?
First impression: I was looking for a new dentist last week. My wife left a message. No response ... (
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From Tim Bursch
June 21, 2010 at 9:27 am
Technorati Tags: Apple,iPhone,SCRM
Where did all my money go?
Yeah, I finally got an iPhone a few months ago -I know, early adopter. When I’m not using it my kids are. ... (
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