Posts for "marketing"


Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations

From Know Your Own Bone - Nonprofit Marketing & Online Engagement
May 21, 2012 at 9:42 am
There’s significant data compiled by multiple sources indicating that “getting discounts” is the top reason why people engage with an organization’s social media channels. ... (more)

“Demystifying Social Media”

From Dan Erwin
May 16, 2012 at 6:04 pm
Everybody knows what social media is, but few know how to take advantage of its potency. In a highly illuminating update, the McKinsey Quarterly lays out social media’s core ... (more)

Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012 #SoMix2012

From Danny Brown
May 14, 2012 at 11:02 am
If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events ... (more)

Four Critical Reasons Why Nonprofit Organizations Must Not “Go Dark” on Social Media on Weekends

From Know Your Own Bone - Nonprofit Marketing & Online Engagement
May 14, 2012 at 9:28 am
It is important for nonprofit organizations to maintain a presence on social media and manage their communities online. In fact, social media is the most influential and fastest ... (more)

The Value of Wearing Two Hats

From Hard Knox Life
May 7, 2012 at 2:14 pm
Every day in business, I wear two hats (metaphorically of course).  The first hat is in the agency world as the Chief Marketing Officer at Rockfish.  The second hat is in the ... (more)

The fast and the furious

From Reckitt Benckiser
May 3, 2012 at 9:08 am
Chilled out and relaxed are words not often associated with Reckitt Benckiser. This is one place where you need to be on your toes at all times and I kid you not, ... (more)

Is a Marketing Manager Career Right for You?

From CAREEREALISM
May 2, 2012 at 2:30 am
Have you considered pursuing a career as a Marketing Manager? This interview takes you through the ups and downs you can expect, what it takes to land the job, what you can expect ... (more)

Top-Notch Marketing Tool: The Panel

From Freelancedom
May 1, 2012 at 10:16 am
This past weekend, I attended the ASJA 2012 Writers Conference, which I had been freaking out about for months. I was invited to speak on a panel about sex writing and, not only ... (more)

Tips to Start, Build & Maintain Your Small Business Blog

From Everything Small Business Journal
April 30, 2012 at 10:45 am
The online social media revolution that has bought us Facebook and Twitter actually started back in the late 90′s when the term “blog”, short for “weblog”, ... (more)

Reach, Trust & Amplification: The Importance of Social Media in Nonprofit Marketing (STUDY)

From Know Your Own Bone
April 23, 2012 at 2:03 am
(Dear readers: I very recently started a Facebook Fan Page to keep folks updated on these posts and other items regarding nonprofit marketing. I hope that you’ll please take ... (more)

With Social Media, Kick Off Your Conservative Pants

From Where Young Entrepreneurs Meet and Start-Up | YoungEntrepreneur.com
April 19, 2012 at 6:00 am
When using social media — especially for business purposes — young people have a tendency to put their conservative pants on and act like robots. I don’t understand ... (more)

Product Placement’s Future: The ‘Gossip Girl,’ Birchbox Mashup?

From Where Young Entrepreneurs Meet and Start-Up | YoungEntrepreneur.com » Blog
April 17, 2012 at 3:00 am
Whether it’s Oprah Winfrey or Gwyneth Paltrow, when a celeb sings your small company’s praises it can mean instant success. So what does it mean if Gossip Girl starts ... (more)

Three Ways to Get the Media to Pay Attention to Your Young Company

From Young Entrepreneur - Small Business and Entrepreneur Community » Blog
April 16, 2012 at 3:00 am
Whether you’re starting a new company or launching a new product, most young entrepreneurs want to grab the microphone and tell everyone. And that’s totally understandable. ... (more)

How To Make Your Marketing Plan as Much Fun as a Glitter Hula Hoop Dance Party

From Freelancedom
April 12, 2012 at 6:21 pm
It’s no secret that publishing houses’ promotional budgets have shrunk, making it necessary for authors to act as their own publicists. Hell, when I was a mid-level ... (more)

5 Minute Warning: The Early Adopter Phase on Pinterest is Coming to an End (or, 5 Reasons for Museums to Get on Pinterest Right Now)

From Know Your Own Bone
April 9, 2012 at 8:24 pm
Pinterest  is a virtual pinboard and social photo-sharing site that allows folks to organize and curate theme-based collections (boards) of pictures and images (pins). The site’s ... (more)

Promote your portfolio using Pinterest

From a.k.a writer
April 9, 2012 at 2:01 pm
Three days after declaring I was going to delete my Pinterest account, I had an epiphany: portfolio showcase. Since Pinterest is such a visual social network, it’s the perfect ... (more)

5 Free Sources for Market Research Data

From Everything Small Business Journal
April 9, 2012 at 10:45 am
Are you writing a business plan? Planning to expand into new markets? It’s worth knowing that Uncle Sam offers access to free data that can help you understand your market and ... (more)

Four media communication trends that improve marketing strategies

From Startup Biz Blog
April 6, 2012 at 6:14 pm
The following is a guest post from Jessica LeMay who writes for SuretyBonds.com while earning a journalism degree from the University of Missouri. Since she’s ... (more)

Brand Mathematics: The Synergy Of The Future?

From Personal Branding Blog - Dan Schawbel
April 6, 2012 at 3:00 pm
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. ... (more)

How to Make Your Marketing Copy POP!

From Freelancedom
April 6, 2012 at 10:55 am
Despite being a writer — and a writer who once worked her way up the corporate ladder in the marketing department of an academic book publisher, no less — writing effective ... (more)

What Powers Your Day?

From PR Prescriptions
April 5, 2012 at 2:16 pm
Are there external forces that guide your day? Encourage creative thinking? Increase productivity? For me, music tops the list, but there are other forces at play, and most of ... (more)

Viva La Finish Revolution!

From Reckitt Benckiser
April 4, 2012 at 11:15 am
Although it’s been over a month since I’ve updated everyone on US current events, I can assure you, my blog is the only thing at RB that is on a delay. Since ... (more)

Why Viral Video Could Be The Lifeblood of Small Business Marketing

From Everything Small Business Journal
April 3, 2012 at 10:45 am
Your primary exposure to viral video up until this point in your life may be limited to absurd YouTube videos of teenagers pole vaulting into a vat of mud, or a dog singing to ... (more)

Fresh Ideas: Seven Marketing Tips from a High School Pep Rally

From Young Entrepreneur - Small Business & Entrepreneur Community » Blog
March 29, 2012 at 6:00 am
I’d like to spend the next few paragraphs on pep rallies. I know what you’re thinking… huh?! Pep rallies? Besides getting pulled away from math class, what can ... (more)

2012 SXSW Takeaways

From Tim Bursch
March 28, 2012 at 12:14 am
I had the opportunity to attend the 2012 SXSW Interactive Festival. It was a great experience. While I was hoping for an emerging tech breakout, the biggest winner was people. ... (more)