Posts for "marketing"


Digital Media Spending To Surpass Print Media In 2010

From Online Media Gazette
March 11, 2010 at 9:14 pm
Image by Vicki's Pics via Flickr These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release ... (more)

How Effective Is Social Media In Achieving Objectives?

From Online Media Gazette
March 10, 2010 at 3:16 am
In an effort to find out the effectiveness of social media in terms of achieving various target business objectives; such as increasing product or brand awareness ... (more)

A Night at the Oscars

From Reckitt Benckiser
March 9, 2010 at 8:00 pm
This past Friday night, the RB US Marketing Team was wined and dined at our very own Household Marketing Awards (HMA’s) ceremony at the Morristown Museum in Morristown, NJ to ... (more)

To all the naysayers

From Radiant Veracity
March 9, 2010 at 7:54 pm
Cartoon by Hugh MacLeod Yes, you CAN get a job on Twitter. I HAVE PROOF. Last Tuesday morning I woke up waayyyy too early so I grabbed my iPhone and scanned Tweetdeck while ... (more)

Tim Ho: Social Media Basics for Executives

From Online Media Gazette
March 9, 2010 at 12:14 pm
If not for Twitter, I would have never met people that share the same interest as much I do; social media marketing. One particular person that stood out in my ... (more)

Leveraging LinkedIn When You’re Freelancing on the DL

From a.k.a writer
March 9, 2010 at 4:00 am
Many of my favorite marketing tactics include using social media (also called social networks). As I’ve written before, LinkedIn is an incredibly valuable marketing tool for ... (more)

Two Valuable (Cheap) Credentials for Marketers

From Act As If...
March 8, 2010 at 11:20 pm
Marketers get clients by showing non-marketers what they know. An impressive body of work or a wall of advanced degrees usually does the trick, but what if you’re just starting ... (more)

43% of Email Marketers Now Offers Social Media Marketing

From Online Media Gazette
March 8, 2010 at 11:02 pm
In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves ... (more)

The Rise of Cloud Marketing

From The Lost Jacket
March 8, 2010 at 8:52 am
Content without walls. Platform and channel independence. That's the killer app of the content marketing world. We're looking for content that can live in any ... (more)

3 Marketing Lessons From Lady Gaga

From
March 8, 2010 at 5:41 am

... (more)

4 Steps to become a RB’ler

From Reckitt Benckiser
March 7, 2010 at 11:59 am
After finishing university every graduate asks himself: how do I get the job I really want? Within this blog entry I will try to give you some insights how my way to RB looked ... (more)

Does Facebook Translate To Sales For Businesses?

From
March 6, 2010 at 3:26 am

... (more)

Sean Boyle: Fix Advertising With 10 Steps

From
March 5, 2010 at 12:38 am

... (more)

Dripping on people without bugging them

From
March 4, 2010 at 11:58 pm

So we all get A LOT of e-mails. I get a bunch of newsletters, mostly marketing and social media related. I also get a handful about food and coffee. Two other passions.I just received

... (more)

Self Promotion for Introverts as presented by Nancy Ancowitz

From shelley-ann.com: musings in exploring design + business
March 4, 2010 at 8:39 pm
Today I attended a talk by Nancy Ancowitz entitled Self Promotion for Introverts at In Good Company. Nancy has written a book by the same name which was published last year. It ... (more)

Why the Agency Model will Fail (Unless We Do Something)

From
March 4, 2010 at 12:00 pm

... (more)

Why RB employees are passionate about their work

From Reckitt Benckiser
March 4, 2010 at 11:21 am
It has been almost a year with RB and I was wondering why I am so passionate about my work and satisfied with my job. After a careful analysis of my Job Characteristics I found ... (more)

5 Things I Have Learned As a Generation Y Business Owner

From
March 4, 2010 at 8:30 am

Almost three years. THREE YEARS!
It has almost been three years since Brandswag drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the

... (more)

Choose a Career, not a Job…

From Reckitt Benckiser
March 3, 2010 at 6:16 am
One of the most daunting decisions I had to make at the end of university was choosing which career path to take… I knew I wanted to do something marketing related in FMCG, but ... (more)

Top 10 LinkedIn Groups for Aspiring Brand Managers

From Reckitt Benckiser
March 2, 2010 at 8:00 pm
LinkedIn is the leading professional network on the web, so if you don’t have an account already, get one today! If you have one already, you’re off to a great start. LinkedIn ... (more)

Yes, You ARE a Freakin’ Genius

From Psychotic Resumes
March 2, 2010 at 7:34 pm
Know yourself, know your business That is what we need to remind ourselves of pretty regularly, especially when the business of business has gotten us down.  It was also a great ... (more)

Are you leaving an average impression?

From Tim Bursch
March 2, 2010 at 6:45 pm
I love coffee. I gotta have my daily coffee. The darker and stronger, the better. I went through a drive through recently to order a coffee. I made my order, paid, got my coffee, ... (more)

Cartoon: PR Basics

From
March 2, 2010 at 5:42 am

... (more)

Personal Branding Interview: Harrison Monarth

From Personal Branding Blog - Dan Schawbel
March 1, 2010 at 4:00 pm
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding ... (more)

Does Your Brand Need a Running Start?

From The Lost Jacket
February 28, 2010 at 6:01 pm
... (more)